From start to finish, this commercial was conceived entirely in-house. The marketing spend was tightly budgeted.
To help save money, I reviewed local CG animation studios and found the best match for the client's needs. I also supervised the project, directed the spot, and brought it in under budget within six weeks. It aired on Comedy Central, CNN, HGTV, TNT, and other basic cable channels to a rousing success.
Not only did the
spot save the company over $70,000, but it also boosted the product's
applications three times over.