TV Commercials
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These spots (two 30s & two 15s) comprised the first television campaign for the company.

An extended viral campaign helped extend the spots' mileage. To maximize it, the commercials feature real customers with storylines based on real experiences.

The spots were shot in HD, and brought in on time and under budget.

Netbanker, a popular financial blog, reviewed the commercials and said: "From a branding perspective, I think they are extremely effective, doing a good job communicating the benefits to both borrowers and lenders."

View Second Spot