TV Commercials
(continued)

This is the second 30-second spot for this campaign. Two 15-second spots, edited from the first two, ran as well.

Remarking on the spots, THE FINANCIAL MARKETEERS' ALLIANCE said, "Much of the weight would be placed on Massey’s shoulders who wrote the scripts for the ads. The words had to be just right and succinct for the 30-second time slot."

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